Strategist and best-selling author Michele Wucker coined the term “gray rhino” for obvious, probable, impactful risks, which we are surprisingly likely but not condemned to neglect. The metaphor has moved markets, shaped financial policies, and made headlines around the world. It became a frame for the ignored warnings that led to the COVID-19 pandemic and a lyric in a hit BTS single about depression. Michele’s 2019 TED Talk has attracted 2.5 million views. She is the author of four books including the global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore; and the new book YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World. A former media and think tank executive who began her career writing about emerging market finance, Michele is founder of the Chicago-based strategic advisory firm, Gray Rhino & Company. She speaks regularly to high-level audiences on risk management, the global economy, and decision-making, and is quoted often in leading media. She has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors.

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Visit her website at www.thegrayrhino.com or www.wucker.com; follow her on twitter @wucker.